QUESTION #1:
What's the biggest mistake Web designers make when it comes to Websites?

By far the biggest mistake made is not taking into account the marketing of a site while it's being designed. Most Web designers seem more concerned about animated GIFs and JAVA-related effects while ignoring how "sales worthy" the site is to its visitors. I cannot stress enough to those looking at building a high traffic site that they develop a 'Game Plan' and share it with your Web designer.

QUESTION #2:
I've listed my site with over 100 search engines but I'm still not getting any visitors. Why?

The answer probably is that your Website is listed too low in those search engines that matter (i.e. Google, Yahoo and Bing) for anyone to find your website. Basically, only those Websites listed in the top 10 to 20 of Google, Yahoo and Bing will bring any visitors to your site. Although there are other ways of getting people to visit your website, if you're not listed on the first page of these search engines, you'll never increase the people visiting your site.

QUESTION #3:
What is the best way to get people to visit our Website at little or no cost?

Rank well in the major search engines, especially Google. However, getting your website to rank well by yourself rather than paying someone to do so is both possible and cost-efficient... but highly unlikely. The problem with this solution is that do-it-yourself search engine marketing will require a tremendous amount of time on your part, not only to learn how to do it but to wait until your efforts pay off. Also, you get what you pay for and if you expect not to pay anything ever, don't expect to get anything in return, ever.


QUESTION #4:
What are the key elements in a Web page's search engines rankings?

In a nutshell, you could breakdown the key elements of successful search engine rankings into two categories: onpage elements and off-page elements. An on-page element is something a webmaster has complete control over such as a given webpage's meta tags, headlines, body text, pictures or other graphical elements, etc. Your off-page elements include things which you don't have a whole lot of control over, namely links to your website. Although good website rankings involve a combination of these two elements, it's the latter that really separates poorly ranking sites from excellent ranking sites.

 

Having been getting other businesses websites to rank well in the search engines since 1995 -as well as having worked with several web designers who wanted me to do SEM on websites- I've noticed four basic questions that webmasters consistently asked me when they are looking to get get their sites to rank better in the search engines.

These "Frequently Asked Questions" are as follows;
Promotion Is My Business

Website Promotion FAQs


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