PROMOTION FRIENDLY WEB DESIGN

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PROMOTION IS MY BUSINESS
Affordable Website Promotion That Gets Results

Email : KenKowalsky
@promotionismybusiness.com

Phone: (973) 402-0191
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HINTS & TIPS: PROMOTION FRIENDLY WEB DESIGN
Why Do You Want To Be On The Web?
This is a personal question as much as it is a business question. Think about it carefully, answer honestly, and you just might be successful (at the very least, you will be far less likely to waste valuable time and money). Do tyou wish to increase sales, improve communication between yourself and your customers or does going online seem the "In" thing to do these days?
Who Do You Want Your Web Site To Attract?
The web audience is not only growing rapidly in sheer numbers, it's becoming increasingly diverse, as you can see in our e-stats web user profile. Therefore, you must know exactly who they want to reach, looking at demographics, psychographics and other strategic ways of defining their target. Is it upscale women 25 - 54? College-bound teens in the Northeast who spend 12+ hours on the web each day? Or maybe high-tech males in Alaska with an interest in French cuisine? Whoever you're trying to reach, the determination of the target audience will affect what kind of external links you make to the site, where you advertise your site as well as what you say (content) and how you say it.
What Do You Want Your Web Site To Do?
Define goals. Just what is it you want to accomplish online? Goals can range from the relatively subjective: "To promote my company as a hip organization of the new millenium," to the more objective: "To increase annual sales by 5% through online marketing." Make a written list of the specific things you want to make happen, with time periods for each goal. Then use your site to generate instant online sales, provide enhanced customer service, reinforce or revamp your company's image, recruit new employees, provide free services or information to build up goodwill or create a valuable database of existing and potential customers.
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TOP TEN PRE-DESIGN TIPS-
1. Have Text On Home Page
Search engines catalog the text read from the various home pages the engines visit. If a page lacks descriptive text, then there is little chance that page will come up in the results of a search engine query. It's not enough for that text to be in graphics. It must be HTML text. Some search engines will catalog text inside <ALT>, <COMMENT> and <META> tags. To be safe, a straight HTML description is recommended?
2. Have Text High On Home Page
Tables are one chief way of pushing your text further down the page, making keywords appearing on the page less relevant to some engines when comparing against other pages. This page is a good example of a bad indexing situation. The engine reads the table on the left-hand side, then works over to the text in the next column. Get your text up higher through smart design, when possible.
3. Have Links To Inside Pages
If there are no links to inside pages from the home page, some search engines will not fully catalog a site. Unfortunately, the most descriptive, relevant pages that are often inside pages rather than the home page. You can also try sending search engines directly to your lower levels, if they don't ordinarily go there.
4. Use Keywords In Body Text
Most search engines sort pages in order of the density of keywords in the document. For example, if a page contained just three words: 'New York skyline' then any search for 'New York skyline' would put that page at the top of the search engine's list because it has a 100% density of the keywords requested. In other words, it doesn't matter how many times keywords appear in the document, only the percentage.
5. Avoid Using 'Frames'
You may be interested to know that most of the 'Big Eight' search engines spiders will not follow links that are in frames. They are unable to follow the frame links that are established within the "frameset" tag. The fact is they will ignore all information inside either "frame" or "frameset" tags. So, if you must use frames in your opening page, you are you will seriously limit your exposure to people doing searches using your web site's keywords. Frames are also very confusing for users since frames break the fundamental user model of he web page. All of a sudden, you cannot bookmark the current page and return to it (the bookmark points to another version of the frameset), URLs stop working, and printouts become difficult. Even worse, the predictability of user actions goes out the door: who knows what information will appear where when you click on a link? Web page designers who design fancy pages may hate to hear this, but what goes for pages with frames also goes for JavaScript. The more Java, the less your chances of showing up high on a search engine search.
6. Give People A Reason For Visiting Your Site
Content is what drives success on the internet. It is the meat of what you have to offer (fancy design and creative graphics are the dessert). To attract and keep your target audience coming back, you've got to deliver information -- the right information -- in a timely and organized manner.Consider what your audience really wants to know. They probably don't need to know your company history dating back to 1973. More likely, they'll want the latest on industry news and trends, helpful tips and guidelines relating to your service or product category or access to other information sources.Obviously, you will want to skew content towards your products and services. The trick is to do this in a way that doesn't appear self-serving. Make the content meaningful, relevant an helpful to your target, and they will visit your site again and again. They'll even thank you for it.Finally, take time upfront to determine who, how, and how often content will be updated -- daily, weekly or monthly. There's nothing more un-cool in cyberspace than a stale web site.
7. Make Your Site Fast Loading
Designing your web site to load quickly is important. You don't want people to wait and download to all the neat graphics you want to show them, keep the images to a minimum. Remember that not all people have fast modems and great browsers. You lose potential customers who have old browsers and slow modems. So keep it professional looking without over doing it?
8. Avoid Orphan Pages
Make sure that all you web pages include a clear indication of what web site they belong to since users may access pages directly without coming in through your home page. For the same reason, every page should have a link up to your home page as well as some indication of where they fit within the structure of your information space.
9. Use Pictures When Selling A Product
You should also try to use some pictures on your web site if you are selling a product. Pictures are better than graphics as they show your web sites visitors the product that you want them to buy. Pictures are truly worth a thousand words on the web. Do you really think that a person would buy a product if they didn't know what it looked like? Don't go over board with pictures but just enough so a person can get an idea of what you're selling.
10. Tell Them to "Click Here"
It's okay for you to put "click here" on links that guide a visitors towards making a purchase or requesting more information. There are many new internet users each month that the easier you make it for them, the more people will buy whatever it is you're selling. So tell them to click here, or they might not click at all.

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