If you thought you knew all the easy tricks to get the edge over your competition, chances are you still haven't heard of local search engine marketing (i.e. local SEM). Don't feel too bad because very few small business owners have.

Granted, local SEM has been around since the early days of the internet, but thanks to Smartphone technology its importance is about to increase exponentially. Because the Smartphone revolution has gone largely unnoticed by most small businesses, using local search engine marketing might prove to be the best marketing tip of 2011.

Local SEM Packages
Every small business person is looking to cut costs in this tough economy, but instead of slashing your marketing budget you should strive for smarter marketing decisions that don't waste advertising resources on expensive -if not traditional- advertising such as the YellowPages. This is precisely why Blurt Inc. has come out with new, extremely affordable local SEM packages. Starting at only $195, these programs are designed to develop any brick-and-mortar business's online presence, even thosebusinesses that don't have a website. Specifically, these packages will enable storefront-type businesses to;

      (1) Get prospects to call or visit by having your business be listed in all the places online that your potential customers are looking

      (2) Turn online prospects into paying customers via coupons, photos and even videos, even for those small businesses that don't already have a website

      (3) Show you the easy ways to encourage customers to write positive reviews about your business thereby enhancing its 'online reputation'

Studies have shown that 86% of people who use their Smartphone to shop eventually contact a business they found online, while 61% of those actually end up making a purchase so we know that these types of shoppers are highly motivated. The trick is to get a local business's name in front of these people when they are most in need what you're selling.

Goodbye Phonebook; Hello Local Search
Optimizing your website for the search engine is unquestionably the most cost-effective way to market a global or national business there is today and has been ever since I entered into this industry back in 1995. What's different today is that mobile computing has taken YellowPages advertising out of the phonebook and onto the Internet. Local SEM will greatly benefit those businesses who take advantage of it right now over those who start six months from now.

For those small business owners who are interested in learning more about how local SEM can benefit of their business, Blurt Inc. is offering a free Local SEM Evaluations. If you're interested, please send us an e-mail by clicking on Local SEM Evaluation.

 

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Small Business Marketing Tip Few People Know About